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FAM Trips Image courtesy Visit Greater Palm Springs 2025 FAM Trip Information Posted Summer 2024 All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips require buyers complete entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date. ​ Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip.

Hotel Information Renaissance Palm Springs Hotel ​ Savor beauty inside and out when you stay at the Renaissance Palm Springs Hotel. Set against a backdrop of swaying palm trees and the majestic San Jacinto Mountains, our perfect hotel in the heart of Downtown Palm Springs captures the essence of desert living. Find your oasis while lounging beside one of the areas largest outdoor pools or sipping a refreshing drink in one of our private cabanas. Slip into sweet dreams in rooms and suites redesigned to pamper and please with pillowtop mattresses and spa-inspired bathrooms. Celebrate the area while delighting in a meal at Date, our casual restaurant where locally grown fruit graces the menu. Rocks offers a trendy bar setting to unwind after a day of exploring the Palm Springs Aerial Tramway, Palm Springs Art Museum and boutique shops along the city's main thoroughfare. Indulge in the ultimate relaxation at Renaissance Palm Springs Hotel. >>Additional hotel information here >>Log in to view the booking links on your landing pages. Images courtesy Visit Greater Palm Springs

FAQs Image courtesy Visit Greater Palm Springs General FAQs What kind of ROI can I expect from attending Go West Summit? The 2024 post-event survey revealed that buyers expect to bring 4.2 million visitors into the US over the next 18 months, with 8,266 individual appointment sessions over the two days of Marketplace. With one buyer to every 1.4 suppliers in 2024, suppliers averaged 36 appointments each! More facts and figures pulled directly from our post-event survey can be found here . What does it take to host a Go West Summit? Join our ever-expanding list of Go West Summit host destinations! Take a peek at our room night and meeting space requirements here to get more information about hosting a future Go West Summit! Who will attend? US-and Canada-based tourism suppliers representing CVBs, lodging properties, resorts, adventure outfitters, shopping facilities, attractions, and state departments of tourism are invited to register and take appointments with buyers responsible for bringing visitors to the American West. Qualified journalists specializing in the American West are also welcome to attend and meet with suppliers to generate articles in some of the world's leading international publications and digital media. What about secondary registrations? Secondary registrations are available for both buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration, but they share one set of appointments with the primary delegate. Once payment is received for your primary registration, you can add your second delegate from your landing page by clicking the register secondary delegate link under the REGISTRATIONS tab. Appointment FAQs What is the appointment process? Go West Summit has created an innovative alternative to our traditional meeting format that allows you to view specific appointment opportunities and request a meeting; no more waiting for a final appointment schedule. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . At the event, suppliers will use their appointment schedule to visit buyers at their tables during the two days of Marketplace on Tuesday and Wednesday. Every 12 minutes, a bell rings and suppliers move to their next appointment. The appointment selection process opens on December 3, 2024 and closes December 20, 2024. How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on your appointment dashboard, then click the Marketplace button of the appointment you would like to delete. Click the trash icon beside the appointment. You are welcome to enter text in the chat box describing your reason for canceling. During appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Registered delegates are invited to log in where they will find links and event information on their landing page. Digital welcome bag, maps and lists, hotel room reservation links, and more. How many appointments can I expect? For the 2024 event, registrants saw an average of 42 appointments each with suppliers averaging 36 and buyers attending with mostly full schedules! ​ Registered delegates are invited to log in where they will find links and event information on their landing page. Digital Welcome Bag, maps and lists, hotel room reservation links, and more. Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit Click here to open a PDF "How to Summit" text document to help you get the most business out of this event. ​ Click here for a helpful checklist of what you will need to be prepared for the Summit. ​ How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. Preparing for Appointments Improved matching system gives you more control! Go West Summit has created an innovative alternative to our traditional meeting format that allows you to view specific appointment opportunities and request a meeting; no more waiting for a final appointment schedule. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. If you missed the How to Summit webinar, click here to view the recoding on YouTube. A consolidated cheat sheet can be found here . ​ Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" ​ ​ See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here .

Event Overview Take a peek at our 2024 ROI flyer. The effective strategy and all-encompassing itinerary of Go West's events aim to equip you with ample chances to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday appointment sessions are attended by suppliers who represent destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment matching system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. ​ Go West combines the conveniences of a large event with the intimacy of a smaller event, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With more than three decades of innovation in the tourism industry, we invite you to "Go West" for business-relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2025 Go West Summit: January 6-9, at the Palm Springs Convention Center Palm Springs, California ​ Now Accepting RFPs! Click this link to learn more about bringing Go West Summit to your destination.

Destination Day Image courtesy Visit Greater Palm Springs Information on our new DESTINATION DAY will be posted Summer 2024. Join our email list to stay up to date on Go West Summit 2025 and beyond.

No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 36-year track record speaks for itself, as evidenced by the 2024 post-event survey which revealed that buyers expect to bring 4.2 million visitors into the US over the next 18 months, with attendees averaging 36 appointments each. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. ​ Go West Summit is set to deliver an extraordinary B2B tourism convention experience paired with exciting adventures in January 2025. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. "GWS is the most important event for buyers to learn about travel products in the United States. It's great to have the opportunity to learn from tour industry partners again. I am looking forward to seeing you at Go West 2024 in Lake Tahoe." ​ -Bob Wang, ZMS Travel Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. ​ On average, attendees can expect to receive 42 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator ​ All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Pre-Qualified Media Pre-qualified media are invited to attend with a complimentary registration. Tourism Suppliers Suppliers from Canada and the following US states: ALASKA ARIZONA CALIFORNIA COLORADO HAWAII IDAHO MONTANA NEBRASKA NEVADA NEW MEXICO NORTH DAKOTA OKLAHOMA OREGON SOUTH DAKOTA TEXAS UTAH WASHINGTON WYOMING

OVERVIEW Overview Button Button Button Button Internationally Based tour operator or wholesaler US-Based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. US and Canada-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market

TIMELINE AND AGENDA Image courtesy Visit Greater Palm Springs Timeline and Agenda 2025 Pre-Event Timeline June 1 — Registration opens for Go West Summit 2025 November 30 — Deadline to modify profiles. Changes to your online profile made after this date will not be reflected in the resource manual. November 30 — Deadline for all advertising artwork December 3 — Appointment selection opens. Click here for more details. December 11 — How To Summit Virtual Meeting . Increase your chances of a successful Summit! Learn everything you need to know about appointment scheduling and the basics of navigating Go West Summit. Perfect for first-time attendees. December 5 — Hotel room reservation cut-off date December 20 — Deadline to modify appointment schedules On-Site Go West Summit 2025 Event Agenda Monday, January 6 1:00 p.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center Pick up your event credentials and meet the staff 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception - Sponsored by Travel Oregon Buyers and journalists only, please Tuesday, January 7 — Education Day (Sessions Occur Between 9:15 AM - 5:15 PM) 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center 8:30 a.m. - 4:00 p.m. Buyer Site Tour ​ ​ Join your Palm Springs hosts for an exciting day of site visits and world-class scenic splendor! Buyers and journalists are welcome to submit their RSVP by clicking the link on their landing pages. Additional details to come! 8:00 a.m. - 9:10 a.m. State Caucus Sessions ​ Smoketree Rooms, Palm Springs Convention Center ​ States wishing to present a caucus will be announced soon. 12:00 p.m. - 1:15 p.m. Lunch California Ballroom, Renaissance Palm Springs Hotel ​ ​ ​ Education Session International Travel Forecast David Huether National Travel and Tourism Office ​ Primrose Rooms, Palm Springs Convention Center ​ This session is designed to help suppliers focus their international promotion efforts in the right markets using the US Department of Commerce’s dashboard. Which countries had the highest inbound US visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism? >>Learn more about David Huether Education Session National Parks Update - Managing Visitation Primrose Rooms, Palm Springs Convention Center ​ This popular GWS session will provide an update on the short- and long-term plans of the National Parks Service and the major National Parks, including the CUA program for Road-based Commercial Tours, reservation systems managing visitation and congestion. NPS, IITA and other tour industry associations are collaborating to find mutually beneficial solutions that will ensure the best possible visitor experiences. In Partnership with IITA ​ Education Session Brand USA International Market Outlook Peter Dodge, Public Affairs, Brand USA ​ Primrose Rooms, Palm Springs Convention Center Join us for a comprehensive global market update, offering valuable insights into current trends, challenges, and opportunities shaping the travel industry. >>Learn more about Peter Dodge Education Session Ask the Inbound Operator Primrose Rooms, Palm Springs Convention Center Hear from a panel of IITA inbound operators about international market trends, their role in the inbound industry and how you can effectively work with them to build your international business. Learn what their expectations are and the opportunities they see ahead from inbound markets. This is an interactive session. Please come with your questions in-hand, as the operators are eager to answer them. In Partnership with IITA ​ Education Session "Sustainable Tourism" A New Focus for Sustainable Tourism: Shaping Your Destination for Desirable Travelers Cathy Ritter, Founder of Better Destinations and Trustee, The Travel Foundation. Primrose Rooms, Palm Springs Convention Center Destinations across the world are transforming their tourism offerings to meet rising expectations for sustainable travel, and forecasters expect this trend to accelerate in the wake of the world's hottest year on record. Learn how Go West's host destination has placed destination stewardship at the center of its tourism strategy and is on a path to be among the top 10% of the world's sustainable destinations. You'll also learn about ground-breaking initiatives for both destinations and tour operators to create low-impact travel offerings for high-value travelers who wish to leave a lighter carbon footprint. >>Learn more about Cathy Ritter Education Session How to Summit - “Now that we are here - What to expect?” Presented by: Barb Bowman, CEO, Bowman & Associates, LLC, Lisa Bruening, Visit Denver ​ Primrose Rooms, Palm Springs Convention Center ​ Let us help you be prepared for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit. Moderated by Barb Bowman, CEO, Bowman & Associates, LLC, and Lisa Bruening, Visit Denver. ​ >> Learn more about Barb >> Learn more about Lisa ​ ** Tuesday, December 11, 2024 Join us for the How To Summit – Virtual Seminar ​ Increase your chances of a successful Summit! This session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello will teach you everything you need to know about the appointment scheduling process, then you will go through appointment research, and what to expect during Go West Summit 2025...... Learn everything from presenting your business card, to creative appointment tips. ​ Education Session Additional Education Day sessions will be announced soon. 6:00 p.m. - 8:30 p.m. Opening Event- Hosted by Visit Greater Palm Springs Esplanade, Palm Springs Convention Center All Go West Summit attendees are welcome. Additional details are coming soon. Wednesday, January 8 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Oasis Room 2, Palm Springs Convention Center This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch -Sponsored by Best Western International (BWH Hotel Group) California Ballroom, Renaissance Palm Springs Hotel 1:00 p.m. - 5:30 p.m. Marketplace II Oasis Room 2, Palm Springs Convention Center 5:30 p.m. – 6:30 p.m. Travel Nevada Happy Hour - Buyers and Journalists only, please. Evening On Your Own ​ Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! Visit the on-site information desk for ideas before exploring local cafés and restaurants. Thursday, January 9 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Continental Breakfast California Ballroom, Renaissance Palm Springs Hotel Presented by our 2026 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Oasis Room 2, Palm Springs Convention Center 12:00 p.m. - 1:10 p.m. Lunch - Presented by Visit Colorado Springs California Ballroom, Renaissance Palm Springs Hotel 1:15 p.m. - 2:15 p.m. Speed Appointment Session Oasis Room 2, Palm Springs Convention Center Meet with buyers at their tables for one full hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Oasis Room 2, Palm Springs Convention Center Friday, January 10 — Destination Day Additional Information coming this summer for our brand new Destination Day. FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Additional Information coming soon.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Manager Christine Cool Marketing Director Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. ​ International Tourism Marketing, Inc. 5994 South Holly St. #147 Greenwood Village CO 80111 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

Event Sponsors Become a partner! Check out our Sponsor Menu and let's talk! 2025 Destination Sponsor 2025 Principal Sponsors 2025 West Sponsors 2025 Go Sponsors 2025 State Sponsors 2025 Host State 2025 Event Sponsors 2024 Event Sponsors AIANTA AMERICA Journal Athotel Bally's Lake Tahoe Casino Resort Big Bus Tours - San Francisco Delta Air Lines Edgewood Tahoe Resort Essentially America The Group Travel Leader Harveys Lake Tahoe Hotel & Casino International Inbound Travel Association (IITA) United Airlines Utah.com VAX Vacation Access Visit Galveston 2024 State Sponsors Arizona Office of Tourism Colorado Tourism Office North Dakota Tourism South Dakota Department of Tourism Travel Nevada Travel Oregon Travel Texas Utah Office of Tourism Visit California Visit Idaho Washington State Tourism Alliance 2024 Destination Sponsors Lake Tahoe Visitors Authority South Tahoe Airporter Tahoe Cruises Vail Resorts/Heavenly Mountain Resort

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