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BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Registration Begins June 1, 2025 Registration for Go West Summit 2026 in Las Vegas, Nevada opens on June 1st. Subscribe to our email list to be alerted once registration opens. Register

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Pre-Qualified Media Pre-qualified media are invited to attend with a complimentary registration. Tourism Suppliers Suppliers from Canada, and the following US states: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 5994 South Holly St. #147 Greenwood Village CO 80111 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

FAQs Image courtesy LVCVA General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 46 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes, therefore, Go West Summit does not permit spouse/guest attendance to meals or events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive Tuesday, March 31st, 2026. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Tuesday, March 31st, 2026 Registration Buyer Welcome Reception Wednesday, April 1st, 2026 Education Day State caucuses Lunch How to Summit Buyer site tour Opening Reception Thursday April 2nd, 2026 Marketplace I Lunch Marketplace II Friday April 3rd, 2026 Marketplace III Lunch Marketplace IV Closing reception Saturday April 4th, 2026 Destination Day What is the last day to register? We recommend registering before appointment selection opens on March 9th, 2026. Companies can register up to the start of Go West Summit, but those who register after appointment selection closes will attend with empty schedules. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes a week before the Summit, so attendees already know who they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2025 Destination Sponsor 2025 Principal Sponsor 2025 Title Sponsors BWH Hotel Group Sponsor page Colorado Springs Sponsor page 2025 State Sponsors 2025 Host State 2025 West Sponsors 2025 Event Sponsors

OVERVIEW Overview Button Internationally Based tour operator or wholesaler US-Based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. Button Button Western US, Canada and Mexico-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Button Pre-qualified media are invited to attend with a complimentary registration. Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. Photo credits, top left to bottom right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market, The Sphere Las Vegas

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. You can view the 2025 How to Summit presentation here . Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting; and no more waiting for a final appointment schedule! About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closes the week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Wednesday, April 1st, 2026, with expert panels, speakers and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Thursday, April 2nd through Friday, April 3rd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Friday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Friday evening Closing Reception to celebrate the conclusion of Marketplace, enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Saturday, April 4th, Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Companies wishing to schedule Marketplace meetings with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates Comprehensive digital resource manual with attendee contact information Discounted hotel room rates (if registered before the reservation cut-off date) One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship.) In addition to the deliverables above, Supplier Lounge sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter- distributed to our database of over 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Registration for Go West Summit 2026 begins June 1, 2025. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation, that includes instructions as well as other important Go West Summit information. Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Registration for Go West Summit 2026 in Las Vegas, Nevada opens on June 1st. Subscribe to our email list to be alerted once registration opens. Registration Begins June 1, 2025 Standard Registration Register Registration & Supplier Lounge Sponsorship Register

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! Click this link to learn more about bringing Go West Summit to your destination.

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Image courtesy LVCVA FAM Trips 2026 FAM Trips will be announced in the Fall of 2025. Subscribe to our email list to be alerted once FAM Trips are announced. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.

Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com