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No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2024 post-event survey which revealed that buyers expect to bring 4.2 million visitors into the US over the next 18 months, with attendees averaging 36 appointments each. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. ​ Go West Summit is set to deliver an extraordinary B2B tourism convention experience paired with exciting adventures in January 2025. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. "GWS is the most important event for buyers to learn about travel products in the United States. It's great to have the opportunity to learn from tour industry partners again. I am looking forward to seeing you at Go West 2024 in Lake Tahoe." ​ -Bob Wang, ZMS Travel Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. ​ We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the planet through their Trade Event Partnership Program. ​ On average, attendees can expect to receive 42 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator ​ All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Pre-Qualified Media Pre-qualified media are invited to attend with a complimentary registration. Tourism Suppliers Suppliers from Canada and the following US states: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA

OVERVIEW Overview Button Button Button Button Internationally Based tour operator or wholesaler US-Based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. US and Canada-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market

Privacy Policy At International Tourism Marketing, we recognize the importance of privacy to our website visitors and event registrants. This privacy policy explains what type of information is collected from you and how International Tourism Marketing utilizes it. By registering, you confirm that you have read and understood this privacy policy. Collecting Your Data for Registration, Hotel Bookings, other Sign Up Purposes, and to Market Future Company Events ​ At times users are asked to provide personal information to register for Go West Summit, a particular activity or FAM or to make your hotel reservation. This information may include the user's name, company, mailing address, billing address, telephone and fax numbers, email address, travel details, credit card information and certain preference information. We collect this information in order to process your request as accurately as possible. ​ This information will be used to communicate your confirmation documents, agenda and schedule changes that may arise, to send you Summit updates, to complete your Summit registration including your listing in our delegate directory, and to assist in scheduling your appointment selections for the Summit. International Tourism Marketing values its customers' privacy. Customer-specific information will be disclosed only for hotel, transportation, activity and FAM registration and for conference materials. ​ International Tourism Marketing will collect your data so that we and our third party partners can market and ask for your participation in future International Tourism Marketing events. Marketing future events may include emailing past registrants with information about registration, advertising, or sponsorships related to the event. Who Qualifies to Attend This site may, from time to time, provide links to sites operated by third parties. These sites are governed by different privacy policies. Please review the privacy policies of these sites. International Tourism Marketing cannot be held responsible for personal information you voluntarily disclosed to third parties. Please safeguard your personal information. Copyright and Trademark Notice The contents of this internet site are owned and controlled by International Tourism Marketing. International Tourism Marketing reserves all intellectual property rights. No license is granted with respect to use of these rights. International Tourism Marketing, Go West Summit, Go Native Summit, and Go China Summit (among others), are service marks owned by International Tourism Marketing. Unauthorized use of these service marks is prohibited. Restriction of Liability The information, products, and services published on this website may include inaccuracies or typographical errors. Changes are periodically made to the information provided. International Tourism Marketing and/or its service providers may make improvements and/or changes to this website at any time. How Do We Store Your Data? All information gathered is stored on a secure server (web1.gowestsummit.com) - Statick IP - 216.15.245.198. Opting Out You have the right at any time to stop International Tourism Marketing from contacting you for marketing purposes. If you no longer wish to be contacted, simply click here to unsubscribe. What Are Your Data Protection Rights? International Tourism Marketing would like to make sure you are fully aware of all of your data protection rights. Every registrant is entitled to the following: The right to access - You have the right to request International Tourism Marketing for copies of your personal data. The right to rectification - You have the right to request that International Tourism Marketing correct any information you believe is inaccurate. You also have the right to request International Tourism Marketing to complete information you believe is incomplete.

Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone ​ ​ ​ Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com

BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product ​ All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (until the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel rates FAM Trip consideration Delegate profile directory “Best of the West” itineraries Cancellation Policy Attendees who wish to cancel on or before November 1, 2024: Full refund (less a $75 processing fee) November 2, 2024-December 1, 2024: 50% refund will be granted. No refunds after December 2, 2024, for no—shows or “acts of God.” Cancellation requests must be sent here. ​ Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register Today! Buyers are invited to register for $245. Click the button below and complete your request to participate. Our qualifications team will get right to work! ​ Register

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from the states of Alaska, Arizona, California, Colorado, Hawaii, Idaho, Kansas, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, Wyoming, and any Canadian suppliers are welcome to attend as a primary registrant. What's Included: One set of pre—scheduled appointments - approximately 38 appointments Comprehensive digital resource manual with full contact information Discounted hotel room rates One breakfast, three lunches, and evening events with fun, food, and dancing! How to Register: Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation, that includes instructions as well as other important Go West Summit information. Rate Structure Suppliers are invited to register for $3,495. Choose to pay via credit card or check. Payment is required in order to take part in the appointment selection process which begins on December 3rd, 2024. Secondary registrations are available at a discounted rate of $2,100. Secondary delegates share their set of appointments with the primary registrant. Cancellation Policy ​​ Attendees who wish to cancel on or before November 1, 2024: Full refund (less a $75 processing fee) November 2, 2024-December 1, 2024: 50% refund will be granted. No refunds after December 2, 2024, for no—shows or “acts of God.” Cancellation requests must be sent here. ​ ​ Required Presence: Future attendance at Go West Summit will be reviewed for those who do not honor scheduled appointments or use their appointment time inappropriately. Register

FAM Trips Capitol Reef, Utah Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from Salt Lake City, Utah on January 13th. ​ All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. ​

When: Friday, January 10, First Tram up at 10:00 am. Last Tram up at 8:00 pm. Last Tram down at 9:30 pm. Where: Palm Springs Aerial Tramway 1 Tramway Road, Palm Springs, CA 92262. Experience: During the approximately ten-minute journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, a gift shop and over 50 miles of hiking trails. Please note that guests are responsible for their own transportation to and from The Aerial Tramway. How to Book: Show your GWS name badge at Aerial Tramway ticket booth for your complimentary ticket. Advance reservations are NOT required. Cost: Free for all Go West Summit attendees. You must show your badge to access this experience, no exceptions. Non-badge holders and guests may pay on-site.

State Itineraries Click the state names below to view specially designed itineraries created just for Go West Summit! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

When: Friday, January 10, 2025; 10:00 am – 2:30 pm Where: Desert Hills Premium Outlets Coach departs from the Palm Springs Convention Center at 10:00 am. Coach will return from Desert Hills to the Palm Springs Convention Center at 2:30 pm. Departure location is Entry 3; Tour Group Arrival & Departure at Desert Hills Premium Outlets. ​ Self-drive option: 48400 Seminole Drive, Cabazon, CA 92230. Complimentary self-parking. Experience: Compliment your stay in Greater Palm Springs with a bit of retail therapy at Desert Hills Premium Outlets. Known for its mix of high-end designer stores, such as Celine, David Yurman, Balenciaga, Givenchy and everyday brands you love, like Bath & Body Works, Converse, Nike, Polo Ralph Lauren and Fabletics. Desert Hills Premium Outlets will offer all registered participants an exclusive shopping experience which includes a Welcome Bag, Digital Coupon Book, Swag, and Specialty Experiences. How to Book: Log in to your GWS account page to find booking links. Limited availability. Reservations are required to secure your spot on the coach. For those choosing the self-drive option, reservations are required to obtain the discounts and amenities provided by Desert Hills Premium Outlets. Cost: Free for all GWS attendees Cancellation: For those registered to transfer via the provided coach, request any cancellations 7 days in advance. Otherwise, no cancellation fees are applicable.

When: Friday, January 10, 2025 Times vary. Tours may last up to 3 hours. Where: All tours start and end at the Renaissance Palm Springs. Desert Adventures ' Jeeps will pick up and drop off at the front drive of the hotel. Experience: Ride the Big Red Jeeps to see astonishing sites in the beautiful desert. Explore the twisted and tormented landscape of the San Andreas Fault. Travel to a natural palm oasis. Learn about Indian culture, plants, animals, and geology as you ride across the sun kissed desert. Choose between the Indian Canyons tour or the San Andreas Fault tour. Helpful Hints: Indian Canyons Tours offers light hiking and is located near downtown Palm Springs. San Andreas Fault tours begin and end near the city of Indio, which is a 30-minute drive from downtown Palm Springs. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: Suppliers: $180 Buyers: $150 Price includes pickup and dropoff from the Renaissance. Cancellation: To avoid a cancellation penalty, all cancellations must be received more than 48-hours in advance.

FAQs Image courtesy Visit Greater Palm Springs General FAQs What kind of ROI can I expect from attending Go West Summit? The 2024 post-event survey revealed that buyers expect to bring 4.2 million visitors into the US over the next 18 months, with 8,266 individual appointment sessions over the two days of Marketplace. With one buyer to every 1.4 suppliers in 2024, suppliers averaged 36 appointments each! More facts and figures pulled directly from our post-event survey can be found here . What does it take to host a Go West Summit? Join our ever-expanding list of Go West Summit host destinations! Take a peek at our room night and meeting space requirements here to get more information about hosting a future Go West Summit! Who will attend? US-and Canada-based tourism suppliers representing CVBs, lodging properties, resorts, adventure outfitters, shopping facilities, attractions, and state departments of tourism are invited to register and take appointments with buyers responsible for bringing visitors to the American West. Qualified journalists specializing in the American West are also welcome to attend and meet with suppliers to generate articles in some of the world's leading international publications and digital media. What about secondary registrations? Secondary registrations are available for both buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration, but they share one set of appointments with the primary delegate. Once payment is received for your primary registration, you can add your second delegate from your landing page by clicking the register secondary delegate link under the REGISTRATIONS tab. Appointment FAQs What is the appointment process? Go West Summit has created an innovative alternative to our traditional meeting format that allows you to view specific appointment opportunities and request a meeting; no more waiting for a final appointment schedule. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . At the event, suppliers will use their appointment schedule to visit buyers at their tables during the two days of Marketplace on Tuesday and Wednesday. Every 12 minutes, a bell rings and suppliers move to their next appointment. The appointment selection process opens on December 3, 2024 and closes December 20, 2024. How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on your appointment dashboard, then click the Marketplace button of the appointment you would like to delete. Click the trash icon beside the appointment. You are welcome to enter text in the chat box describing your reason for canceling. During appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Registered delegates are invited to log in where they will find links and event information on their landing page. Digital welcome bag, maps and lists, hotel room reservation links, and more. How many appointments can I expect? For the 2024 event, registrants saw an average of 42 appointments each with suppliers averaging 36 and buyers attending with mostly full schedules! ​ Registered delegates are invited to log in where they will find links and event information on their landing page. Digital Welcome Bag, maps and lists, hotel room reservation links, and more. Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.